Lee Wetherington Homes

Building Momentum

One of the region’s top custom home-building companies, Lee Wetherington Homes has been bringing exceptional quality and luxury to homeowners on Florida’s Gulf Coast for over 40 years. Our relationship began with the award-winning builder a decade ago, with several small yet successful projects to promote their brand, local presence and remarkable work.

Services Used:

Website Refresh
Social Media
Digital Marketing
Collateral Design
Monthly Blogs & Eblasts
Ad Campaign Design
Web Banners
Strategic Marketing Planning

On the Move

Fast-forward to 2020, when their management team sought to improve their online footprint, increase home sales and boost traffic to their “inspiration homes.” Lee Wetherington Homes selected Grapevine from a competitive field of marketing agencies to handle a range of important projects. This included rebuilding their website, updating model brochures, managing their social media presence, devising digital marketing strategies, and writing blog and e-newsletter content. We were also tasked with refreshing their current look to be more modern, while remaining consistent with their established, recognizable brand.

Home Run Results!

By the end of Q1 of 2021, Lee Wetherington Homes
achieved their home sales goal set for the entire year!

Digital Media Results

11/2020 – 3/2021

600K

Impressions

3,500

Clicks

+167

Leads

Website Redesign Results

Organic Search Results

#1 Positions Improved

from 2 to 90

Top 5 Position Improved

from 2 to 168

Top 10 Positions Improved

from 7 to 213

Website Traffic

Organic Search:

+91.75% over
previous year

Social:

+260.99% over
previous year

Overall:

+91.71% over
previous year

Website Conversions

Organic Search:

+231.28%

Social:

+86.67%

Overall:

+247.98%

Social Media Results

122,729

Reach

510,604

Impressions

2.23

CTR (Click Through Rate)

STICK AROUND FOR SOME MORE!